migration storytelling
As part of Oxfam's campaign work on migration, I led in developing the visual storytelling strategy and content production on its advocacy efforts around ending the Trump Administration's Muslim Ban, including conducting interviews and photography for the social media photo stories, developing a longer form web photo essay, and coordinating with a team for video script writing, on-site production and vendor management.
"the new colossus" campaign video
creative direction + on-site lead + vendor management
Posted on Instagram, Twitter, Facebook
social media photo essay series
In a three part photo essay series designed to center social media, nonprofits Aliento and Define American partnered with a top photojournalist to document the stories of three mixed status immigrant families whose resilience, contributions, and joy strengthen Arizona. The series was part of Aliento's We Are All Arizona campaign during the 2024 election season and was also showcased at an in-person art exhibit in Phoenix. I worked with a team to develop the overall content strategy plan, including the photo series concept, social media copy and photo post sequencing, social analytic reads, on-site production field support and logistics.
digital editorial for women's history month
As part of Oxfam's Women's History Month in 2021, I led the editorial planning and content development for the brand moment with a team of creators, including the month's overall digital content strategy, research, message development, visuals and design work.
social media brand refresh
creative direction + copywriter + photographer
racial justice and voting rights
social media lead + photographer + copywriter + content producer
social media storytelling for movement for black lives, June 2020
creative lead + photographer + copywriter + artist curator + social content strategist
global vaccine inequality
As part of Oxfam's global vaccine inequality campaign work during the pandemic, I led in developing the social media content strategy around its advocacy and awareness building for its online supporters along with execution, including message and copy development, editorial planning, photography, video and graphic design.
2021 MarCom gold award people's vaccine campaign video
I led in developing a social media centered branding video for the people's vaccine campaign, which included working with a team to create the RFP and vendor management, script development and creative/visuals.
humanitarian storytelling
I worked with country teams to curate and develop social media visuals and copy for humanitarian needs around conflict and crisis responses.
